Research-Driven Content for B2B Ecommerce Payments SaaS Platform

Melissa started multiple content marketing initiatives to make Apruve a thought leader in the B2B ecommerce payments space. She created the first two Apruval Rating Reports, which were research-based reports highlighting B2B merchants in target industries, and put a system in place for continued production of the reports. The Shopify B2B Ecommerce Guide - A Simple Guide for Getting Started Selling to Businesses with Shopify was created as part of the launch of Apruve's app in the Shopify App Store. Numerous handouts were created for various integrations and features. She worked with Apruve to create a new website on WordPress and ramped up blogging efforts in order to improve search engine rankings for target keywords.

Automations for Marketing and CRM

Automations for Email Marketing and Keeping CRM Data Up to Date

Melissa created several automations for email marketing and managing contacts and opportunities using Autopilot, Zapier, Mailchimp, and Salesforce.

Tools Used

WordPress, Salesforce, Autopilot, Mailchimp, Zapier, Shogun, Zoho, and Canva

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