Kidblog
Acquiring and Enabling Teacher Advocates for Safe Student Publishing SaaS Platform
Melissa worked with Kidblog on several marketing initiatives. First, she helped Kidblog create a process to recruit existing teachers who used Kidblog in their classrooms to contribute to Kidblog's blog. She then determined strategic accounts to target with marketing, created postcard mailings with special offers for teachers, created handouts, ran paid advertising campaigns on Google and social media, created email marketing campaigns, and ran a marketing campaign for a trade show.
Automations to Convert Free Trial Users and School and District Leads
Tools Used
Typeform, Trello, Canva, Mautic, Zapier, Base CRM, Adobe Illustrator, and Adobe Photoshop
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