Marketing the "Netflix" of Young Adult Literature

Melissa worked with LitWeaver on all aspects of its marketing efforts for its on demand Young Adult literature SaaS platform. She created social media posts, paid advertising campaigns, email marketing campaigns, a blog post strategy, and collateral for trade shows.

LitWeaver Email Marketing

Email Marketing to Announce New Titles

Melissa created email marketing campaigns using Mailchimp to quickly share new readings added to LitWeaver's virtual library with users.

Tools Used

Mailchimp, Adobe Illustrator, Adobe Photoshop, and Canva

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Rainbows and Unicorns Agency

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